When it comes to taking care of agents, we are the most agent-friendly travel partner in the industry, said John Issa, chairman of SuperClubs. When it comes to co-op advertising, cash benefits and our financial reward system we are unparalleled.
Issa added that the company is launching a challenge to agents to prove them wrong to show that they have not made good on their claims to the agency community.
He pointed out that after 9/11 many companies went through a period of retraction, whereas SuperClubs has experienced growth.
We are adding 1,200 new rooms in the Dominican Republic as we speak, he emphasized. We place credit for that success squarely in the hands of travel agents.
John Issa We are putting our money where our mouth is; if agents prove us wrong they can have free vacations, he added.
SuperClubs has stood by agents through thick and thin for 25-plus years, he noted.
Agents have been a real force in making us who we are, and we are thanking them with words and with actions. We want the agency community to know they cant go wrong booking with us; theyll only be the richer for it.
Among the agent-friendly moves SuperClubs has made, Issa pointed to its Web site booking engine. We were the first travel partner to come up with a site for agents that combines land and air in a booking. With 140 U.S. gateways for SuperClubs in Jamaica alone, it supports the agents own online presence, he said.
Even while agents are sleeping, clients can log onto their sites and book vacations. SuperClubs supports the back of the house, but the client is booking through the agent, and the agent is earning commissions.
Issa also urged agents to take advantage of the superior collateral material SuperClubs provides: effective posters, brochures and brand new videos just coming out, supported by extensive consumer advertising.
We are the travel agents closest friend, he stated. In these days, when business is dwindling and commissions are being cut, SuperClubs has helped to keep travel agents alive and prosperous. For agents qualifying any type of customer coming through the door, Issa advised, There is a SuperClub that caters to every want and need. For Marriott clients who like Carnival cruises and enjoy a middle of the road experience that is action-packed, with a touch of romance, nothing will compare to Breezes. There are Breezes for adults-only and some Breezes properties for everyone.
Consumers who want a high end product with its own distinctive soul Ritz Carlton, Four Seasons, Crystal Cruises clients can be sent to Grand Lido Resorts & Spas properties with complete confidence.
Grand Lido Negril Resort and Spa in Negril, Jamaica, a AAA Four Diamond Resort and one of SuperClubs' Lido Class flagship resort properties, offers a vacation of unparalleled elegance and luxury, evoking the sybaritic refinement of classical Mediterranean holidays. In Grand Lido Braco Resort & Spa you have a Victorian seaside village, with gingerbread and a Town Square, placed in the Caribbean. What other resort can offer you 24-hour room service, laundry and dry cleaning, manicure, pedicure, golfing, some spa treatments, etc. all completely free? Its impossible.
For wild and crazy clients who want to let their hair down and be wicked, Issa said theres nothing better than Hedonism.
SuperClubs and agents have prospered together, he concluded. And we expect to work together even more in the future.