The following are excerpts from Selling All-Inclusives, a new course sponsored by SuperClubs and offered as an elective in the Institute of Certified Travel Agents' professional certification program. Agents who complete this course earn one elective credit toward their Certified Travel Associate (CTA) designation, the first step in ICTA's certification process and the prelude to the industry's highest level of professional certification, Certified Travel Counselor (CTC).

These materials represent a small sample of the complete course, which guides you through the knowledge and skills you need to tap into and profit from the lucrative all-inclusive market. For more information about this CTA course or any of ICTA's educational programs, please call (800) 542-4282 or visit www.icta.com.

Overview
All-inclusive resorts are growing in popularity among travelers and travel agents alike. Its no wonder why, with so many travelers looking for hassle-free, relaxing, value-added vacation experiences and so many travel agents looking for profitable, easily attainable revenue streams. This course is designed to provide travel professionals with the skills and knowledge they need to take advantage of the profitable opportunity that awaits them by learning how to efficiently and effectively sell all-inclusives.

In the first unit, you will examine the meaning of the term all-inclusive, and explore why the all-inclusive concept holds increasing appeal for travelers of all kinds. Then, to further motivate you to pursue this lucrative market, well identify some very practical ways that travel agents can benefit by selling all-inclusives. The remaining two units in this course focus first on identifying and finding all-inclusive prospects, then on following some essential selling steps to turn those prospects into satisfied all-inclusive customers. Satisfied customers, as you know, are often repeat customers, the kind who come back to you time and again for your knowledgeable advice and efficient handling of their next all-inclusive vacation. Use this course as a stepping-stone to boost your profitability and your repeat business by growing your sales of all-inclusives.

Objectives
After completing the readings and activities in Selling All-Inclusives, you will be able to:

• Grasp the meaning of all-inclusive and its value to the consumer
• Recognize the profitability and other benefits of selling all-inclusives
• Identify potential all-inclusive customers and some strategies for finding them
• Follow a basic sales process to effectively sell all-inclusives
• Practice evaluating all-inclusive options and matching them to customer needs

Click here to download the Selling All-Inclusives Course in PDF to learn more and to complete the course.